Soft mountains is a contemporary jewellery brand founded by Ziwei Longhong whose background is Nuosu (one of the Chinese Ethnic Minorities). By directly partnering with indigenous skilled artisans, the brand seeks to create new opportunities and encourage the sustainable trades to support and uplift the livehoods of Chinese Ethnic Minorities living in mountains.


Ziwei Longhong  Founder
Berlin Zhang  Designer
Zoe Han  Marketing Manager


Scene Peng, Graphic design
Jjike Ssynuo, Academic advise
Suga Cise, B/W Photography
Emma Nica, Photography
Luca Strano, Photography

Beatrice Vincenzi, Make-up artist