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Soft Mountains is a contemporary accessories brand founded by Ziwei Longhong whose

background is Nuosu – one of China’s ethnic minority groups.


Soft Mountains stems from a deep love and concern for nature, heritage and craftsmanship.

By directly partnering with skilled indigenous artisans, we seek to maintain the traditions and

uplift the lives of the Nuosu People.


The core values of Soft Mountains: History and Culture, Craft and Sustainability, and

Reinterpretation and Design. By extracting the iconography of Nuosu jewellery from the

conventional way it is worn we hope to plant a new vital force into the tradition, while

maintaining the authentic intangibility that comes from a handmade production process.